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Unfortunately, the laugh-a-minute nature is not sustained, even for the youngsters in the audience and the comic timing of the film's best comedians like Coolidge and Corden, often falls flat with gags that miss the mark. The Emoji Movie sets itself up as a comedy from the start, with some initially humorous jokes and characterisations, while the novelty of the idea remains fresh.

With the film's plentiful eye candy, it is easy to overlook it's faults and if you're a parent, you'll no doubt appreciate the satirisation of the younger tech-obsessed generation. The director seems aware of these limitations though and does his best to keep the film short and sweet (86mins), appealing to the animated formula of colour, humour, action and a great pop soundtrack.

Go to for age-based and educational ratings and reviews for movies, games, apps. The film has a clever premise but it is 2-dimensional, based on in-jokes about emojis and smartphone Apps and their users. ‘The Emoji Movie’ and other movies to watch with your kids. And special mention goes to Sir Patrick Stewart, lending the Poop emoji an unexpected gravitas, as only he could do. The central characters are ably supported by a supporting cast including comedienne Jennifer Coolidge playing Gene's mum and Sofia Vergara, a slightly typecast, Latin Tango emoji. Miller, playing the central character of Gene. Even so, few adults in the theater will have a hard time maintaining the flatline, unimpressed expression Gene has such difficulty with.Director and co-screenwriter Tony Leondis, of Igor and Lilo and Stitch 2-fame, has brought together an all-star cast of seasoned animated voice artists, starring the omnipresent animated heroine, Anna Faris, (Jailbreak), man-of-the-moment James Corden (Hi-5) and T.J. If not always imaginative or digestible, the look of the settings and characters should keep kids awake for 86 minutes and if the trick that eventually saves the day makes very little sense to critical moviegoers, at least it’s cutely frantic eye candy. These emojis are pulsing, cancerous tumours clamped to our smartphones and our tablets and our computers dangling from the big screen like Sony’s pendulous. Leondis and company don’t get much mileage out of the vast variety of emojis they might use for sight gags, but they do well enough with the slapstick adventure of Gene’s quest from home to the cloud. There’s hope, even for emoji enthusiasts, but a movie like this one, a leprous sore peeled in our children’s faces, makes their eventual betterment a longer, more drawn-out process. (Amusingly, the closing credits identify this slumming actor as “Sir Patrick Stewart.”) Hell, they can’t even come up with fresh-smelling one-liners about the movie’s resident poop icon. When Alex wonders what to text the girl he has a crush on, his pal scowls “words aren’t cool” - in a Manhattan preview where critics were outnumbered by ordinary moviegoers, nearly all of the laughter was directed at this sort of line, where three grown men try and fail to convincingly imagine how kids talk. The dialogue is even lamer when the pic’s three scribes depict the life of Alex, the high-school kid who owns the phone Gene inhabits. When our heroes need to ride streams of music from one place to another, one coos, “Whoa - this is Spotify?!” when Jailbreak leads Gene into Dropbox, their pursuers can’t follow them inside because “this app is secure.” At best, these episodes are limp set pieces at worst, they sound like they were written by ad agencies.

The characters spend several minutes stuck in Candy Crush (gags about Hi-5’s sweet tooth go on about five times longer than they should) they nearly die in a Dance Dance Revolution-style challenge game. Getting there affords the filmmakers plenty of opportunities for product placement. Jailbreak (Anna Faris) says they need to escape the phone entirely to do this, getting past a tricky firewall and out onto The Cloud. With the help of a high-five icon (James Corden, taking his position as the story’s fount of unrelenting enthusiasm very seriously), Gene sets out to find a hacker who can reprogram him and eliminate unwanted facial expressions.